苏州酒店论文.docVIP

目 录 中文摘要、关键词················································( 1) 英文摘要、关键词················································( 2) 前言···························································( 3) 第1章 苏州市星级饭店发展分析·································( 4) 第1.1节 苏州市星级饭店发展历程································( 4) 第1.2节 苏州市星级饭店发展现状分析····························( 6) 第2章 苏州市星级饭店出租率不断下降的原因分析·················( 8) 第2.1节 苏州市星级饭店发展环境·······························( 8) 第2.2节 苏州市星级饭店需求分析·······························( 9) 第2.3节 苏州市星级饭店竞争激烈·······························(11) 第3章 苏州市星级饭店发展对策·································(13) 第3.1节 积极应对“危机”······································ (13) 第3.2节 争取客源··············································(13) 第3.3节 增强星级饭店的竞争力··································(14) 结论··························································(16) 参考文献······················································(17) 致谢··························································(18) 苏州大学本科生毕业论文 [摘 要] 饭店作为旅游业发展的三大支柱之一 , 是旅游经济发展的主要生产力。由于饭店竞争市场的加剧，苏州市星级饭店呈现出经济效益下滑，整个行业处于亏损的局面， 论文立足于苏州市星级饭店，从饭店接待能力、档次结构、地域结构、客源市场分析各角度的星级饭店发展现状着手，考虑苏州市星级饭店客源市场的现状和未来需求，研究苏州市星级饭店在产业规模逐渐扩大的同时，提出饭店发展的问题与对策。 [关键词] 星级饭店；现状；问题和对策 1 苏州大学本科生毕业论文 [Abstract] As one of the three pillars of tourism industry, hotel is the main source of productivity in the development of tourism economy. As the result of the hotel competition market turn worse, the star-level hotel of Suzhou City presents an economic performance fall, the whole profession is placed in the situation of the deficiency. This article analyzes the grow and present situation of the hotels and probes into way for their sustainable development. Based on the star-level hotels in Suzhou, the author sizes up the present growth situation from the capacity、grade structure、regional structure、analysis of source markets，and consider the source markets and current situation and future needs. Points out the problems and solutions of hotel developm