家乐福陈列的案例.pptVIP

Consumer Goods Implementation Guideline (Beverage) 快速消费品处排面陈列指导原则 (烟酒饮料部门);OBJECTIVE: 目的：The implementation of the beverage dept must be respected according to the direction given SDD. 饮料部门的排面陈列须遵守SDD的指导原则 HOW?: 方式？： - Apply to all your department the families sequences defined by SDD. 适用于部门中SDD所定义的系列分类 - Optimize your linear repartition to promote your sales profits. 优化排面，以推动销售量和利润 ;1.The configuration of the group family 1.大分类的结构 customer flow 消费者流向 family allocation 中分类分配 average linear meter 平均地面线;Index;100 - SOFT DRINK;1000 Carbonated Drink Average Linear:14 elements;Plan-o-gram(Average 12 elements); Carbonated is divided by flavors: Cola,Lemon,Orange Others. 碳酸水按口味分为:可乐,柠檬汽水,橙味 汽水和其它口味汽水. In the same category, it’s displayed by package:Can,Small bottle,Middle bottle,Big bottle. 在同分类中按包装陈列:罐装,小瓶,中瓶, 大瓶. Other flavor behind the orange. 其它口味汽水陈列在橙味汽水后面. Inside cola,start from the diet cola. 在可乐中 , 把健怡可乐陈列在每节货架 的开头. ;1001 Juice Average Linear:12 elements;Plan-o-gram(Average 12 elements); Vertically by flavor, such as orange, apple and other juice. 按口味垂直排列 , 如橙味苹果味等果汁. Inside one flavor vertically displayed by 100% juice and 10%~20% Juice, then by package: bottle Box. 同一口味 , 先按浓度 , 再按包装(瓶或盒). Inside other juice, it‘s divided by Green Red. 在其它果汁中可分为绿色和红色果汁. ;1002 Function Drink Average Linear:4 elements;Plan-o-gram(Average 3 elements);Step1: Vertically by function: Sport drink, Healthy drink , coffee. 第一步：按功能垂直排列: 运动饮料,保健健康饮料及咖啡. Step2: Vertically by brand, then by flavor. 第二步：按品牌,再按口味垂直陈列。 Step3: From up to down is small package to big package, and high price to low price. 第三步：按包装由小规格到大规格，价格由高单价至低单价，从上至下排列。 ;South Region;South Region;South Region;South Region; Vertically by function:Sport drink, Healthy drink,coffee. 按功能垂直排列:运??饮料,保健及功能性 饮料,咖啡. From up to down is small package to big package, and high price to low price.And vertically displayed by flavor. 按包装由小到大，价格由高至低，从上至 下排列.。并且按口味垂直陈列。 ;1003 Tea Drink A