营养健康鸡蛋专营公司成立的项目建议书可行性的方案.docVIP

哈尔滨首届大学生创业大赛作品PAGE 17 -哈尔滨首届大学生创业大赛作品哈尔滨市首届大学生创业大赛参赛作品：“哈尔滨永顺有限责任公司”参赛院校：哈尔滨德强商务学院参赛团队：精工会参赛队员：赵 胜、焦学龙、玄立翔、刘建宇、赵敏君、刘 红指导老师：栾港 2010年11月10日目录1、执行总结··························································21．1．公司···································································21．2．市场···································································21．3．项目···································································21．4．管理···································································31．5．投资与财务·····························································32、市场机会分析····························································32．1．市场环境分析···························································32．2．市场购买者行为分析·····················································52．3．市场营销调研与预测·····················································53、项目产品及产品服务·····················································103．1．项目产品································································103．2．产品质检································································112． 3．产品服务································································114、市场营销································································104．1．目标市场营销战略 ······················································114．2．市场定位·······························································134．3．竞争性营销分析·························································124．4．产品策略·······························································154．5．包装策略·······························································174．6．价格策略·······························································174．7．分销渠道策略···························································184．8．促销策略·······························································205、团队管理及公司战略····················································185．1．团队管理·······························································215．2．公司战略·······························································256、资金