中小企业心竞争力.docVIP

摘 要 中小企业对我国经济增长和社会发展起到了举足轻重的作用，但在其发展过程中面临着诸多的困难和挑战。中小企业如何面对挑战，抓住机遇，通过构筑企业的核心竞争力，经受住考验，从而获得长期生存与持续发展壮大的动力，是中小企业面临的严峻课题。因此本本文在国内外专家研究的基础上从不同角度分析我国中小企业在核心竞争力的现状及存在的问题，找出企业在发展过程中培育与提升核心竞争力的方法，使我国的中小企业得到同样持久稳固的发展。 关键词：中小企业；核心竞争力；培育；提升 Abstract: Although the Chinese medium and small enterprise act the role of hold the balance in economic growth and social development, but in prose of development is faced with numerous difficulties and challenges. The Chinese medium and small enterprises are facing the serious theme of how to meet the challenge， how to grasp the chance， by through the build-up of enterprises’ core competent ability， to endure the tests，and so as to obtain the driving force in existing long and in developing in a sustain. Therefore, this paper studies both at home and abroad on the basis of experts from different perspectives of small and medium-sized enterprises in China in the core competitiveness of the status quo and existing problems, find enterprise in the development process of the cultivation and enhance their core competitiveness of Chinese small and medium-sized enterprises have also persistent development. Key words: medium and small enterprise; core competence; merging, assembling 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc250893029 摘 要 PAGEREF _Toc250893029 \h 1 HYPERLINK \l _Toc250893030 一、企业核心竞争力国内外综述 PAGEREF _Toc250893030 \h 2 HYPERLINK \l _Toc250893031 （一）国外文献综述 PAGEREF _Toc250893031 \h 2 HYPERLINK \l _Toc250893032 （二）国内文献综述 PAGEREF _Toc250893032 \h 2 HYPERLINK \l _Toc250893033 二、中小企业核心竞争力存在的问题 PAGEREF _Toc250893033 \h 3 HYPERLINK \l _Toc250893034 （一）核心竞争力意识错位 PAGEREF _Toc250893034 \h 3 HYPERLINK \l _Toc250893035 （二）缺乏核心竞争技术 PAGEREF _Toc250893035 \h 3 HYPERLINK \l _Toc250893036 （三）缺乏核心竞争产品 PAGEREF _Toc250893036 \h 3 HYPERLINK \l _Toc250893037 （四）缺乏核心竞争战略 PAGEREF _Toc250893037 \h 4 HYPERLINK \l _Toc250893038 三、中小企业核心竞争力的培育 PAGEREF _Toc250893038 \h 4 HYPERLINK \l _Toc250893039 （一）提高中小企业决策者的核心竞争能力意识 PAGEREF _Toc250893