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A Model of the Impact of Corporate Culture on Information Technology Adoption Kofi Poku Ph.D. Candidate Richard P. Vlosky Professor, Forest Products Marketing Forest Products Marketing Program School of Renewable Natural Resources Louisiana State University Agricultural Center Baton Rouge, Louisiana Working Paper #57 Louisiana Forest Products Laboratory School of Renewable Natural Resources Louisiana State University Agricultural Center Baton Rouge, LA December 2, 2002 Introduction The forest products industry is often characterized as being reactive rather than proactive when it comes to implementing inter-organizational (IOS) technologies. The industry generally lags in IOS adoption relative to most other industries. This is supported by Vlosky (2002) who finds the industry lagging in adopting information technologies such as the universal product code (UPC), bar coding for inventory management, electronic data interchange and the Internet (Vlosky and Westbrook 2002). In addition, recent data from the Department of Commerce show the pulp and paper sector ranked 14th with regard to percent of transactions conducted using the Internet. The solid wood products sector ranked dead last (Anonymous 2002). This late-adopter beha vior has been attributed to a number of reasons including the industry’s history of complacency emanating from the concept of timber primacy (Bennett 1965), a lack of understanding of eBusiness and other IOS technologies, a lack of adequately trained information technology staff, expense of IOS development (Vlosky 2000a, Juslin and Hansen 2002) and a production-oriented culture that does not require intensive customer/supplier elect
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