新医改背景下制药企业竞争战略分析——以天津药业集团为例-analysis on competitive strategy of pharmaceutical enterprises under the background of new medical reform - taking tianjin pharmaceutical group as an example.docx

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新医改背景下制药企业竞争战略分析——以天津药业集团为例-analysis on competitive strategy of pharmaceutical enterprises under the background of new medical reform - taking tianjin pharmaceutical group as an example.docx

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新医改背景下制药企业竞争战略分析——以天津药业集团为例-analysis on competitive strategy of pharmaceutical enterprises under the background of new medical reform - taking tianjin pharmaceutical group as an example

Accordingtothetheoryofcompetitionstrategy,fourstrategyoptionsareproposedinthethesisonwhichansystematicanalysiswillbegivenaidedprominentlybyPESTandQSPM–toolsofbothquantitativeandqualitativeanalysis,Withthehelpofquantitativeanalysistools,itcanbeconcludedthatverticalintegrationstrategyshouldbethepreferableoptionaimingtoreformthecurrentoperatingstateandadaptitselftothenewmedicalreformpolicyandconducivetoopenuptheupstreamanddownstreamindustries,extendtheindustrialchain,andincreasetheprofits.Attheendofthedissertation,assurancemeasuresoftheimplementofthestrategywillbeproposed.ProblemsfacedbyTJPCarerepresentativeinthedomesticindustrytosomeextent,thusthisresearchwillbeofreferencevalueonthestrategyformulationforotherenterprisesofthesameindustry.Keywords：thenewmedicalsystemreform;TJPCGroup;StrategicResearch;PESTAnalysisModel;QSPMAnalysisModel目录目录............................................................................................................................I第一章绪论..................................................................................................................11.1选题背景...................................................................................................11.2研究目的与意义.......................................................................................21.2.1理论意义.........................................................................................21.2.2实践意义.........................................................................................31.3研究方法...................................................................................................61.4研究内容和研究框架...............................................................................6第二章相关理论研究综述..........................................................................................92.1竞争战略管理理论...................................................................................92.1.1战略管理的定义.............................................................................92.1.2战略管理理论的研究进展...