新型减速机市场推广模式的研究——以s公司的g系列产品为例-research on the marketing model of new speed reducer - taking g series products of s company as an example.docx

目录第一章绪论..................................................................................................................11.1选题背景和意义.......................................................................................11.2论文研究的目的和内容...........................................................................11.3论文研究的方法以及结构.......................................................................2第二章相关理论综述..................................................................................................42.1新产品定义及开发流程...........................................................................42.1.1新产品的定义和分类.....................................................................42.1.2新产品开发流程.............................................................................52.2STP理论72.2.1STP理论定义72.2.2细分市场.........................................................................................72.2.3目标市场.........................................................................................82.2.4市场定位.........................................................................................92.34P营销理论92.3.14P营销理论综述92.3.2产品策略.......................................................................................102.3.3价格策略.......................................................................................102.3.4渠道策略.......................................................................................112.3.5促销策略.......................................................................................122.4大客户管理理论.....................................................................................122.4.1大客户管理的目标.......................................................................122.4.2识别大客户...................................................................................132.4.3大客户关系拓展模型...................................................................142.5关系营销理论.........................................................................................142.5.1关系营销的原理..........................