构建“校地聚同”OO融合平台促进福建省中小企业电商化发展研究.docVIP

构建“校地聚同”O2O融合平台促进福建省中小企业电商化发展研究 构建“校地聚同”O2O融合平台促进福建省中小企业电商化发展研究 Vol. 24 No. 5 北 京 印 刷 学 院 学 报 Journal of Beijing Institute of Graphic Communication 2 0 1 6 年 1 0 月 Oct. 2016 构建“校地聚同”0 2 0 融合平台促进福建省 中小企业电商化发展研究 王景河 ( 华侨大学，经济与金融学院，泉 州 362〇21) 摘 要 ：伴随着电商新时代的到来，各传统行业都在探索 电商化的发展途径以实现快速的转型升级。然而，现在已 经出现电商资源浪费，草率实施电商导致中小企业损失扩 大及加速倒闭的现象。本文首次提出“校地聚同”的概念， 并论述了利用“校地聚同”方式构建福建省电商资源的 0 2 0 融合平台实现的原则、框架与目标；过程、难点和计 划；以及可行性分析等内容，目的在于通过创新驱动整合 优化各种电商资源，充分发挥资源效率，加快福建省中小 企业电商化发展的步伐。 关 键 词 ：校地聚同；0 2 0 融合平台；福建省中小企业；电 商化 中 图 分 类 号 ：F7 文 献 标 志 码 ：A 文 章 编 号 ：1004-862 6(20 16 )0 5 -0 07 1-04 The Research on Building 0 2 0 Fusion Platform of Institution-Locality Cluster to Promote the E-commercialization Development of Small and Medium-Sized Enterprises in Fujian Province WANG Jinghe (Economics and Finance Institute, Huaqiao University, Quanzhou 362021 , China) Abstract ： W ith the arrival of the electronic commerce new e ra , the traditional industries are exploring the development way of electricity suppliers in order to realize the fast transformation and upgrading. Now, however, there have been electricity resource waste and hasty implementation of electricity suppliers which lead to more loss and accelerating collapse of small and medium enterprises. This paper puts forward the concept of “ institution-locality cooperation” for the first tim e , and discusses the p rin 8#004699c ip les , framework and objectives of the realization of the 0 2 0 platform for the electricity business resources in Fujian province by using 收稿日期：2016-03-21 基金项目：福建省社科规划项目 “ 构建 ‘ 校地聚同 ’ 0 2 0 融合平 台促进福建省中小企业电商化发展研究 ” （FJ2015B241)成果之一。 “ institution-locality cooperation” . It also includes p rocess, d ifficulty, plan and feasibility an a lysis , etc. The purpose is to optimize the integration of various electricity suppliers through innovation and make full use of resource efficiency, accelerating the pace of development of small and medium enterprises in Fujian province. Key words：