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使命与愿景——企业历久不衰的真谛（The mission and vision of enterprise lasting truth）.doc
使命与愿景——企业历久不衰的真谛（The mission and vision of enterprise lasting truth）
The mission and vision of enterprise lasting truth.Txt35 is a warm color of nature, discerning craftsmen to show it to perfection; warm is a music beat note, the delicate feelings of the singers to express it was really pure to the mission and vision of enterprise lasting truth
Publisher: human resources release date: 2010-10-20 14:28:00 browse times: 8 times, close current page
Primer
Discussion of corporate culture can not be separated from the mission and vision, but people often make the following two mistakes:
First, there is no industrial characteristics of enterprises, such as revitalization of the national industry is too broad, we do not know what you are doing Two is to replace the vision with lofty goals, such as world top 500, industry leader and so on, and can not arouse the general staff, especially customers or social resonance.
Lets review the famous case of WAL-MART.
In 1945, Sam Walton, 27, opened the first grocery store in a small American town with $20 thousand borrowed from his father-in-law, and officially opened WAL-MARTs business name in 1962. In 1970, Wal-Mart Store Inc shares were listed on the New York stock exchange.
At the age of 7 began to send milk to sell newspaper, Walton, is the only proper course to take puerile business success, everyday low price become the companys management philosophy. His quest was to give ordinary people an opportunity to buy something similar to the rich. To this end, he made for the company three motto: customers are God, respect for every employee and every day the pursuit of excellence..
In 1989, Walton was diagnosed with malignant bone marrow cancer, when the company sales of $24 billion 300 million, while the main rival Kemats annual sales of $28 billion 400 million. In 1990, he made the WAL-MART 10 year development plan: by 2000, the companys sales will reach $129 billion, becoming the worlds most powerful retailers.
In 90s, WAL-MART
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