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新航标职业英语·综合英语预备级·学生用书Unit.docx
Unit 3 Organization and Culture of a Company
Background
1.Corporate culture
Humans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no one’s looking. Not because they’ll be punished or rewarded but because it’s the culturally accepted thing to do.
Bottom-line advantages of a strong corporate culture include:
Motivation.
Low employee turnover/ reduced payroll cost.
Attendance.
Productivity.
Creative/ independent problem solving.
Ethics.
Personal accountability.
Enterprise value.
2. Different departments in a company
HR Department人力资源部
RD Department 研发部
PR Department 公关部
Marketing Department 市场部
Finance Department 财务部
Quality Control Department 质管部
Sales Department 销售部
Customer Service Department 客服部
Logistics Department 后勤部
Purchasing Department 采购部
Production Department 生产部
Legal Affair Department 法务部
IT Department 信息技术部
Network Operational Department 网络运营部
Administration Department 行政部
Suggested teaching plan
ItemsObjectivesSuggested TimeGetting ReadyTo learn the different departments in a company and their basic functions.10 min.Text ATo get a general idea about Google’s organization culture
To master the important expressions and structures in the text and be able to apply them in practice80 min.Language FocusTo have a good command of the core vocabulary and structures in Text A
To learn to use possessives45 min.Text BTo have an overview of what motivates you at work and get some inspiration 45 min.Vocational FocusTo learn some basic information about company organization and the features of each department
To learn how to introduce a department to others90 min. Skill Focus
—Listening and SpeakingTo learn the differences between some similar sounds in English
To learn to express company rules
To practice speaking skills45 min.Skill Focus
—Practical WritingTo learn how to describe people, using possessives40 min. Practical LearningTo get familiar with different j
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