本土茶叶与品牌视觉形象设计研究.doc.docVIP

摘 要 中国是世界上最早种植茶叶的国家，“茶”成为中国的代名词之一。随着中国经济与国际接轨，本文对品牌形象作了初步的研究和探讨为解决实际问题提供。The research of local tea brand visual design Abstract China is the worlds oldest tea growing country; “tea” has become as the one of synonymous in China. With Chinas rapid economic and international standards, to create its own local brand of tea has become the tea industry is undeniable competitive strategy, while the rich tea brand with local characteristics is the main guarantee that we win. Although China is the largest tea-producing countries and tea consuming country, but in the international arena we do not have well-known brand, the reason is because of the lack of difference in the local tea-oriented brand image. In this paper, the local tea brand in the visual image design was preliminary research and exploration, analysis of local tea brand in the visual image design errors and made a local tea brands visual image design of the performance of different methods, just to address the local brand of tea to provide practical ideas and learn from the corresponding. This paper first outlines the background to create a local tea brands and significance, as well as domestic and international tea brand in the visual image design of the current situation. Secondly, to explore the visual image design of the brand concept, design scope, as well as in shaping the role of brand image. Then, analysis of the local tea brands that exist in the visual image design errors as well as the local tea brand differentiation personalized shaping factors; Finally, based on the visual image of the local tea brand design theory, from the designers point of view, one of Chinas top ten tea “Xinyang Tea” make the visual image of the experimental design of the brand, explored how to create a more suitable for local tea brand visual design and build the internal communication with consumers . In order to develop the local brand of tea visual language for the establishment of competitive local tea brand. Keywords: