新职业英语2_通用版_Unit_7_Teaching_Plan.docVIP

English for Careers 2 Unit 7 Marking Teaching objective After studying this unit, the students are able to master the key words and structures, and more importantly, to communicate for the following purposes: understanding something of e-commerce understanding something of sales attending trade fairs understanding and writing an advertisement drafting an ad learning to memorizing new words The method of approach Discussing, listening, reading, presenting, and role-playing by the students; Explanation and demonstration by the teacher; After-class research and practice by the students. Unit content Reading A: The Multi-channel E-commerce Reading B: A Sales Letter Listening Speaking: Attending Trade Fairs Writing: Advertisement Mini-project: Drafting an Ad Learning Strategy: Memorizing New Words Time requirement: 8-9 periods Unit Focus midst crisis cautious overall distinct consolidate honor capability accessible cater intelligence simplify profiling come down to Teaching procedures This unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly. Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary. Hour 1: Course introduction 45 minutes Warming-up Task 1 10 minutes Objective: Ss can identify different selling methods. Steps: ? Ss read Warming-up Task 1. ? Ask Ss to look at the pictures. ? Ask Ss to tell the selling method in each picture. ? Give the key. Key: 1. face-to-face/person-to-person selling 2. direct mail selling 3. online s