建筑工程招投标模式发展趋势及其应对策略分析-analysis on the development trend and countermeasures of construction bidding mode.docxVIP

建筑工程招投标模式发展趋势及其应对策略研究摘 要 建筑工程招投标模式发展趋势及其应对策略研究 根据建筑市 场招投标模式的现状及其加入 WTO 后的发展趋势 对今后采用国际咨 询工程师联合会 FEDERATION INTERNATIAL DES INGENIEURS CONSEILS 简称 FIDIC 合同条件的招投标模式提出相对的应对策略 确立了上海市第四建筑有限公司的市场定位和营销策略 对四建公司 的经营工作和今后的努力方向具有一定的指导意义 本文从分析国内建筑市场和本市建筑市场的现状出发 详细分析 了目前招投标过程中存在的问题及其发展趋势 对建筑市场竞争格局 进行了详细的解剖和分析 结合市建四公司自身的优势和劣势及其主 要竞争对手的特点根据四建公司战略发展目标 提出了品牌 价格 人力资源服务等方面的应对策略以促进和提升四建公司的核心竞 争力和综合竞争力为进一步拓展建筑市场应对加入 WTO 后建筑市 场的竞争作充分的准备 本文重点研究了在国际招投标模式中普遍采用的工程量清单报 价方法,从资金的时间价值 不平衡方法 博弈理论等策略提出了工 程量清单报价的优化策略 以提高中标率 以及在报价不变时如何无 形提高预期利润的增值 关键词四建公司营销FIDIC竞争 STUDY ON THE CONSTRUCTION PROJECT BIDDING MODE DEVELOPING AND THE CORRESPONDING COUNTERMEASURESABSTRACTBASED ON THE STUDY ABOUT THE BIDDING MODE IN CURRENT CONSTRUCTION MARKET IN CHINA AND ITS DEVELOPING TRENDS AFTER CHINA JOINED THE WTO, THIS THESIS BRINGS FORWARD THE COUNTERSTRATEGIES FOR THE BIDDING MODE WHEN CHINA START TO BID UNDER THE FEDERATION INTERNATIAL DES INGENIEURS CONSEILS (REFER TO AS FIDIC HER IN AFTER) CONTRACT CONDITION AND LAYS DOWN THE POSITIONING AND MARKETING STRATEGY FOR SHANGHAI NO. 4 CONSTRUCTION CO. LTD. . IT HAS THE GUIDING MEANING FOR THE FUTURE WORK IN SHANGHAI NO. 4 CONSTRUCTION CO. LTD..BY FOCUSING ON THE EXISTING ISSUES IN CURRENT BIDDING MODE AND ITS DEVELOPING TRENDS, THE COMPETITION SITUATION IN CURRENT CONSTRUCTION MARKET AND THE STRENGTH AND WEAKNESS OF BOTH SHANGHAI NO. 4 CONSTRUCTION CO. LTD. AND ITS MAJOR COMPETITORS, THE THESIS STARTS FROM ANALYZING THE CURRENT SITUATION OF CHINESE CONSTRUCTION MARKET AND PUTS FORWARD THE STRATEGIES FOR SHANGHAI NO. 4 CONSTRUCTION CO. LTD. ON BRAND BUILDING, PRICING, HUMAN RESOURCE AND SERVICE ON THE BASIS OF ITS STRATEGIC OBJECTIVES TO ENHANCE AND IMPROVE ITS CORE COMPETENCES AND OVERALL COMPETENCE AND TO PREPARE IT FOR THE COMPETITION IN CONSTRUCTION MARKET WITH CHINA AS A WTO MEMBER.THE THESIS FOCUSES ON THE QUOTATION TECHNIQUE OF “CONSTRUCTION TASKS LIST”, WHICH IS APPLIED A LOT IN THE INTERNATIONAL BIDDING MOD. TO INCREASE THE CHANCE OF GAINING THE BID A