浅析校园电子商务发展中存在的问题及对策31页.docVIP

摘 要 随着信息现代化的建设，电子商务也以其空前的生命力不断推动着全球经济向前发展。校园电子商务是现代电子商务高速发展和校园信息化的必然产物，作为一种新型的电子商务，它在我国的发展备受关注。可是我国校园电子商务的建设仍处于起步阶段。没有较为实际的校园电子商务构筑平台，更缺乏成熟的校园电子商务运营模式。 本文首先介绍了当今电子商务的概念和影响；接下来又对校园电子商务概念、特点、优势、发展现状以及发展中存在的问题做了更加详细的介绍，并针对这些问题提出了相应的解决对策；最后以阜阳职业技术学院开展校园电子商务为例，做了相应的分析，并得到了关于高校开展校园电子商务的启示。 校园电子商务的发展具有非常重要的意义，中国拥有众多院校，据中国互联网统计报告显示，我国全国各地在校大学生也已达到2300万以上，是很有开发潜力的市场。我国已经建立了覆盖全国的以高校为服务对象的教育网，各高校都拥有自己的校园网，学生上网人数与日俱增，这些都为校园电子商务的兴起和发展奠定了基础。 关键词：校园电子商务；发展现状；问题；对策 Abstract With the construction of the modernization of information, e-commerce with its unprecedented vitality continuously pushes forward the global economy. Campus e-commerce is an inevitable outcome of the campus information and the high-speed development of modern e-commerce. As a new type of electronic commerce, much attention has been paid to the development of it in our country. But in our country, the construction of the campus e-commerce is still in the infancy stage. No more any actual campus e-commerce platforms, more the lack of operational modes of the mature campus e-commerce. The paper firstly introduces the concept of todays e-commerce and its influence; Next it tells concept, characteristic, advantage and status on the campus e-commerce and does a more detailed introduction of existing problems in the development, then it also puts up with the corresponding countermeasures to solve these problems. Finally by an example of the professional technology institute to carry out the campus e-commerce in FuYang, for example, it makes the corresponding analysis and gain the revelation of carrying out the campus e-commerce in colleges and universities . Campus has very important significance for the development of e-commerce. According to the report of Chinas Internet our country has many colleges and universities and has more than 23 million college students. It is a great potential market. The country has established a nationwide education network to provide services for colleges and universities, and all uni