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bl制药公司营销策略分析word格式论文.docx

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bl制药公司营销策略分析word格式论文

AbstractWiththeentryofthedeepening healthcare reformandtheforcesofinternational competition,thecompetitionofChinaspharmaceuticalindustryisincreasingly fierce.DevelopmentofChinaspharmaceuticalindustrywithonly20years,whichhas madegreatstrides,butpharmaceuticalcompanies,comparedwithWesterncountries stillhaveabiggap.Especiallywiththenewhealthcarereformcontinuetoimprove thesystem,theproductionandcirculationareasmedicinehasundergoneprofound changes.Traditionalmarketingstrategieshavebeenunabletomeettheneedsofthe survivalanddevelopmentofenterprises,pharmaceuticalcompanieswanttosurvive andsteadydevelopment,wechangethetraditionalwayofmarketing,relationship marketingtoachievebusiness from marketingknowledgeprofoundchange.TakingtheBLpharmaceuticalcompanyasaresearchobject,firstofBL companyscurrentmarketingenvironment,abriefintroductionfromconsumption, competitionandindustryconditionsinthreeareas,Onthisbasis,thecompanys marketingstrategycurrentlyconductedin-depthresearchtoidentifycurrentproblems andtheseissuesin-depthanalysisfromtheperspectiveofmodernmarketingtheory, identifythecausesoftheseproblems.Onthisbasis,thecompanyscurrentmarketing situationforsomeideasputforwardsolutionstotheseproblems.Thisarticlealso hopeforChinaspharmaceuticalcompaniestoprovidesomereferencevalueinthe developmentofmarketingstrategy,marketing,andfurtherimprovethelevelofthe entirepharmaceutical industrythrough this research.Thispaperisdividedintosevenparts,thefirstpartisanintroduction,proposed writingbackground,significance,researchmethodsandthesisframe;thesecondpart isanoverviewofthebasictheory;thethirdpartoftheBLpharmaceuticaloverview,a briefintroductiontothecompanysmarketingenvironment;thefourthpartoftheBL company4Pmarketingstrategyasaresearchtoolfortheanalysis;partVofBL pharmaceuticalcompanycurrentlymarketingstrategyanalysisoftheproblems;part VIoncurrentproblemsputforwardrecommendationsforimprovement;spartVIIis the conclusion ofthe article.IIKey word: Marketing Strategy; Pharmaceutical industry; BLphar