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2014中国房地产品牌价值研究报告中国房地产 0 TOP10 研究组.pdf

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2014中国房地产品牌价值研究报告中国房地产 0 TOP10 研究组

2014 中国房地产品牌价值研究 2014 中国房地产品牌价值研究中国房地产 TOP10 研究组 2014 年 9 月 2014 中国房地产品牌价值研究目录 1．研究背景与目的······························································································································································3 2. 2014 中国房地产品牌价值研究成果······························································································································3 2.1 2014 中国房地产公司品牌价值TOP10······························································································································3 2.2 2014 中国房地产产品品牌价值TOP10······························································································································9 2.3 2014 中国特色地产品牌价值TOP10 ·······························································································································11 3. 2014 中国房地产品牌价值研究成果分析···················································································································· 13 3.1 挖掘品牌价值增长核心要素，打造行业品牌发展全新格局 ·······················································································13 3.2 加强品牌资产经营模式探索，轻资产运营促品牌效应增值 ·······················································································15 3.3 围绕客户体验升级服务体系，全产业链联袂提升品牌张力·······················································································18 3.4 构建差异化的品牌组合谱系，管理创新保障品牌良性发展 ·······················································································20 3.5 提高品牌建设投入产出效率，多元平台推进品牌广泛传播 ····················································

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