Trademark商标.ppt

Noun Clusters The noun form is always used for a country’s name to denote nationality of a person, firm, or other entity. Search for Trademarks Through Patent and Trademark Office Notices (通过专利和商标局公告 ) Through Index of Registrants (通过检索登记人) Through Patent and Trademark Office Notices Trademarks can be retrieved through the Trademark Official Gazette(商标公报), for example, through PATENT AND TRADEMARK OFFICE NOTICES Through Index of Registrants The Index entries include the following (where applicable): owner’s name; assignee/name change; d.b.a./ a.k.a./ t. a. and name; residence; registration number; action and date; multiple class; class number (s); corresponding class (e s) (if registered under U.S. Classification). The last page in each issue of the Official Gazette has Change-of-Address and Subscription Order forms. Thank You for Listening! Trademarks The importance of Trademarks 30%the value of the product 70%the value of the trademark trademark product We should know How is a trademark defined? How are trademarks classified? What is your understanding of the linguistic features of trademarks? How should we search for trademarks? Table of Contents Definition of Trademark 1 Function of Trademark 2 History of Trademarks 3 Classification of Trademarks 4 Linguistic Features of Trademarks 5 Search for Trademarks 6 ? ? What Is a Trademark? Here are some famous trademarks Trademark can be a word or words Trademark can be a name Trademark can be a design Trademark can be a picture Trademark can be any other symbol Definition of Trademark Trademark is a word or words , a name , a design , a picture , a sound , or any other symbol that distinguishes the products of one company from those of others. A trademark may also consist of any combination of these identifications. Trademarks and Trade Names(商号) Trademark is a word or words , a name , a design , a picture , a sound