一笔零售业务分析.pptVIP

Copyright: James Clark and Prentice Day James Clark Analysis of a retail business一笔零售业务分析 James Clark Dynamics of in season trading 当季销售的动力 Why review performance in season? 为什么回顾很重要 Plans set up to a year in advance 计划都是在一年之前制定的 Range planning is based on averages 按照平均水平来计划种类 Risk management to business 经营中的风险管理 Business requirements change 经营要求的转变 New opportunities arise 从中发现新的机遇的出现 Drive performance on best sellers styles 继续销售畅销产品 Key measures – Weekly and monthly review每周和每月的回顾 Product 产品 Weeks cover 一周的量 Sell through analysis 通过分析来销售 Trend review 对流行趋势的回顾 Line monitors 线性监视 80/20 rule 二八法则 Key measures – weeks cover 周覆盖 Weeks cover 可供销售几周的时间 Most used analysis tool 分析中最长用的方法 Measures amount of stock available in weeks at current trends 估量出在现有情况下几周后的库存量 Expressed as of now (spot cover) or for a specific time period (average cover) 对于一段具体的时间 Reference point 参照点 Sales and stock levels 销售和库存的关系 Timing 长度周期 Weekly and as required 每周进行 Outcome of review 成果 Repeats on best sellers, reductions/cancellations on worst sellers 继续销售畅销货，及时对卖不出的货进行打折清货 Review total stock levels required in product area 了解产品销售所需的实际库存 Key measures – weeks cover 周覆盖 Spot cover calculation 某一家店铺的周覆盖方法 (stock/sales) 库存 除以 销售量 (1000/100) = 10 weeks worth of stock 够十周销售的库存 Average cover calculation 平均的计算方法 (((stock+stock+stock)/3)/((sales+sales+sales)/3)) (((1000+750+850)/3)/((100+100+85)/3)) ((2600/3)=867/(285/3)=92)=9 The right weeks cover for the product area will depend on lead times and the weeks in the future the