合同磋商发盘还盘.pptVIP

Form and Structure of a Business Letter Principles of Good Communication Generally, Business writing has only two goals: 1.To make people understand you. 2.To get them to take some action. Do you want your readers to: 1.buy your product or service? 2.confirm a decision? 3.simply like you and think you are good to do business with? For your reader to understand what you want (and then do it), he or she must first understand precisely what you mean in your writing. Principles of Good Communication To write effectively, to say what you mean, and to make sure your readers understand you, keep the following principles: Clarity Use appropriate words in correct sentence structure and convey your meaning. Straightforward and simple English are what needed for business letters. Principles of Good Communication Conciseness Write concisely and clearly and use a simple sentence structure. Courtesy be sincere and tactful, thoughtful and appreciative. Dealing promptly with all letters Completeness include all the necessary infomraiton. include enough background for your reader to get what you mean check the message carefully before it is sent out Principles of Good Communication Concreteness Strive to be exact, definite and specific Consideration “You-attitude” Correctness in two ways, both technique and facts. correct usage of grammar, punctuation and spelling standard language, proper statement, accurate figures, and factual information as well as the correct understanding of commercial jargons the Structure of a Business Letter The standard parts Letterhead Indicates the writer’s company name address, telephone number, fax number, email, internet website and the kind of business carried on. Placed centered or at the right or left margin of a letter writing paper Date Generally placed at least two lines below the letterhead to the right for indented style or to the left for the blocked style be typed in full: 18 August, 2006 August 18, 2006 th