海尔对外贸易.docxVIP

摘要 随着世界经济一体化进程的加快，贸易、投资、技术和金融资本国际流动不断增加，尤其是信息技术的迅速发展，使世界逐步走向信息化社会，世界经济和市场走向一体化的趋势不可阻挡。当今大型集团公司的内部环境和外部宏观环境都发生了巨大的变化，改革开放以来，我国对外贸易持续快速增长，2004年我国进出口额排到了世界第三名，对外贸易在不断增长，随着当今经济全球化的发展，新的跨国投资浪潮正蓬勃兴起，不同国家都在积极利用国际、国内两个市场、两种资源寻求发展。面对未来的机遇和挑战，中国也要适应世界经济发展趋势，抓住世界经济调整的有利时机，积极参与国际分工与合作，适时适度的发展海外直接投资，促进中国的经济发展和产业结构高级 化，提高中国企业的国际竞争力。海尔集团从1992年开始实行多元化经营，已经发展成为全球大型家电第一品牌。 本文主要以海尔集团对外贸易的现状出发进行分析，研究海尔集团对外贸易存在的缺陷和不足，并提出合理建议。 关键词：改革开放 经济全球化 对外贸易 Abstract With the accelerated process of economic integration in the world, trade, investment, technology and financial capital international flowing is growing, especially the rapid development of information technology, the world is gradually moving towards the information society, the world economy and the market to integration trend irresistible. Great changes have taken place in todays large-scale group companys internal environment and the external macro environment, since the reform and opening up, sustained and rapid growth of Chinas foreign trade, in 2004 Chinas import and export volume ranked third in the world, foreign trade continues to grow, with the development of todays economic globalization, the new wave of cross-border investment is booming, different countries are in active use of international and domestic two markets and two resources for development. Facing the opportunities and challenges for the future, China should also adapt to the trend of world economic development, seize the favorable opportunity of restructuring the global economy, and actively participating in international division of labor and cooperation, timely and appropriate development of overseas direct investment and promote Chinas economic development and industrial structure To improve the international competitiveness of Chinese enterprises. Haier group from 1992 to implement a diversified business, has developed into the worlds first brand of large home appliances. This article mainly based on the present situation of Haier groups foreign trade, analy