毕业设计（论文）--红星美凯龙企业文化有效践行的对策分析.docVIP

红星美凯龙企业文化有效践行的对策分析 摘 要 对于企业而言，企业文化建设是一个长期的、系统的工程，各个环节需节节相扣、有序推进，而企业文化的落地工作往往因种种原因达不到预期的效果，造成后续工作无法展开，最终使整个企业文化工作成了“花架子”，起不到促进企业健康发展的目的。红星美凯龙从1986年成立至今，经历了几次变革，无论是在经营模式还是服务体系的变革上，都取得了可喜的成绩，使红星美凯龙成为中国家居行业的第一品牌。然而，21世纪企业间的竞争不只是服务和市场领域的竞争，而是更加强调文化的竞争。红星美凯龙要想成为“全球家居，品牌典范”，就必须使红星高高在上的企业文化扎根于红星这片沃土。本文先是对企业文化的内涵、构成、功能及企业文化落地等理论进行阐述，分析了目前红星美凯龙企业文化建设的现状，指出了红星美凯龙企业文化建设过程中存在的问题，并提出相应的解决对策。本文的研究旨在对红星美凯龙企业文化建设和企业文化落地有一定的参考价值。 关键字：红星美凯龙，企业文化，企业文化落地 The Countermeasure Analysis to Effective practice of Red Star Macalline’s Culture Abstract For a corporate, the building of corporate culture is a long-term and systematic project, all aspects should be carried forward well-organized. However, the landing of corporate culture often fails to achieve the effect for various of reasons, resulting in no follow-up.So the work of the entire corporate culture has become superfluousin the end, and will not achieve the purpose of promoting the healthy development of enterprises. Meikailong has been established since 1986, and she has undergone several changes in the business model and service system changes, which have achieved encouraging results, so that Meikailong has become the first brand in the domestic industry of China. Nevertheless, in the 21st century, competition among enterprises is not just the area of services and market competition, but more in the cultural of corporate. Red Star Macalline were to achieve the goals of global household brand model, we must make the corporate culture of Red Star Macalline rooted in this fertile land of herself. The paper firstly talks about the connotation of enterprise culture, structure, function and the theory of corporate culture landing,and analyses the current state of enterprise culture construction in Red Star Macalline , and then pointes out problems , at last puts forward the corresponding countermeasures. This paper aims to provide the reference value for the Corporate culture landing of Red Star Macalline. Key Words：Red Star Macalline,