专业英语_Electronic Commerce.pptVIP

Import E-commerce Chapter 1 Introduction to Electronic Commerce Contents of Chapter1 Learning Objectives: In this chapter, you will learn about: Part one Electronic Commerce Learning Objectives: Contents Electronic Commerce  Electronic Commerce Electronic Commerce (cont.) (1) Fictitious: Both sides of trade on Internet not needing to go on face-to-face, the whole trade is totally virtual. (2) Low costs: Electronic commerce has saved the expenses of information transmitting among enterprises, dispense unnecessary trade links, thus cut down the operating costs of enterprises greatly . Electronic Commerce (cont.) (3) Individualization : More individualized demand and individualized purchasing behavior. (4) Agility: Business communicate with users directly through electronic commerce network, so they can response fast and accurately to the multilateral market demand. Electronic Commerce (cont.) (5) Global： Market ranges of electronic commerce are all unified global markets from the concept and realized way. Any company can launch the worldwide commercial activity directly. Electronic Commerce (cont.) Electronic Commerce (cont.) Businesses sell products or services to other businesses. 中国新能源网 Electronic Commerce (cont.) Businesses sell products or services to individual consumers. Electronic Commerce (cont.) The purchase process of network consumer Electronic Commerce (cont.) Businesses sell goods or services to governments and government agencies. Electronic Commerce (cont.) Includes individuals who buy and sell items among themselves. Electronic Commerce EC applications are supported by infrastructure and by five support areas: ★ People ★ Public policy ★ Marketing and advertising ★ Support services ★ Business partnerships Part two Business Models, Revenue Models,