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电动自行车市场策划书汇总
宝归来锂电动自行车 营 销 策 划 书 团队名称：“锂”想归来 指导老师：张 珉 策 划 人：曾国凤 徐 莹 岳扬帆 彭梅梅 周洪滨 冯诚嘉 朱 丹 目 录 第一章 项目概述·····················································1 一、公司简介····················································1 二、策划目的（宗旨）·············································1 三、策划目标（近期 中期 长期）···································1 四、产品描述····················································1 1核心产品····················································1 2 形式产品····················································2 3 期望产品····················································3 4 延伸产品····················································3 5 潜在产品····················································3 五、研究方法····················································3 六、策划过程····················································3 第二章 产品市场分析（SWOT分析法）···································4 一、优势分析····················································4 二、劣势分析····················································5 三、机会分析····················································5 四、威胁分析····················································6 竞争者分析···················································8 第四章 STP分析·············································10 一、市场细分···················································10 二、选择目标市场···············································10 三、市场定位···················································11 第五章 营销策略····················································12 一、产品策略···················································12 二、品牌策略···················································12 三、分销渠道策略···············································13 四、促销策略···················································
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