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外文参考资料 原文: Regression Analysis on Invisible Demand of Insurance Products Zhou Yunfeng 1, 2 Abstract: In the context of in-depth study on invisible demand, this paper describes different results of domestic and foreign scholars in invisible demand in views of the relevant researches. From three perspectives this paper qualitatively analyzes the difference between insurance products and tangible products, highlighting the intangible nature of insurance products. Through the correlation analysis and regression analysis on insurance products and income, consumption, we found that rising income leads to the constant consumption of insurance products, namely a certain income reaches to avoid risks stronger. So it is an important task to develop new insurance products to meet the continuous needs of the people based on invisible demand. Keywords: insurance products; invisible demand; regression analysis; correlation analysis 1 Introduction Many insurance companies realize that customer often fail to express their demands clearly. The invisible demand research of Chinese scholars were scattered in different areas of research and documentation, and the paper gradually has formed a relatively area of study and research context in current. Wang Baoxin (2003) believed that there is a large number of the invisible demand for the customer except the profiling demand. Especially the invisible demand of the custom is more potential, so it has ability to pay and impulsivity shopping belongs to invisible demand or semi-invisible demand. Luo Yongtai (2006) put forward the product based on the depth of the development, which will help enterprises take full advantage of consumer invisible resources demand. The variation and evolution of the invisible demand research of foreign scholars is understanding earlier, Keith Goffin Fred Lemke (2005) believed that sometimes customers do not comprehend what their demands, that is, consumers or users only have not directly cognizant for their d
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