商业模式和战略计划(English).pptVIP

Chapter 3: Strategic Plan Designing a Competitive Business Model and Building a Solid Strategic Plan A Major Shift . . . . . . From financial capital to intellectual capital. Human Structural Customer Strategic Management Is crucial to building a successful business. Involves developing a game plan to guide a company as it strives to accomplish its mission, goals , and objectives, and to keep it on its desired course. Strategic Management and Competitive Advantage Developing a strategic plan is crucial to creating a sustainable competitive advantage, the aggregation of factors that sets a company apart from its competitors and gives it a unique position in the market that is superior to its competition. Example: Blockbuster Video Key: Core Competencies Unique set of capabilities a company develops in key areas, such as superior quality, customer service, innovation, team-building, flexibility, responsiveness, and others that allow it to vault past competitors. They are what a company does best. Best to rely on a natural advantage (often linked to a company’s “smallness”). Examples: Netflix and Tom’s of Maine Building a Sustainable Competitive Advantage Strategic Management Process Step 1. Develop a vision and translate it into a mission statement. Step 2. Assess strengths and weaknesses. Step 3. Scan environment for opportunities and threats. Step 4. Identify key success factors. Strategic Management Process Step 5. Analyze competition. Step 6. Create goals and objectives. Step 7. Formulate strategies. Step 8. Translate plans into actions. Step 9. Establish accurate controls. Step 1: Develop a Vision and Create a Mission Statement Vision – the result of an entrepreneur’s dream of something that does not exist yet and the ability to paint a compelling picture of that dream for everyone to see. A clearly defined vision: Provides direction Determines decisions Motivates people Step 1: Develop a Vision and Create a Mission Statement Addresses ques