GBO终极版本 国际商务组织 报告.pptVIP

Global Business  Organizations Ultimate version By Y-Chen 15-05-2011 Paper Work Standards Table Introduction Contents Conclusion Appendix with chosen company annual report Reference Approximate 2500 words RA if below 9 “S” of 15 topics Outcome 1 Outcome 1 Topic 1: Describe the historic context of one Global Business Organization Topic 2: Describe the development of the Organization’s global expansion Topic 1 Historical context Export department Overseas sales office Topic 2 Business Structure: Centralized or Decentralized Developing of the Organization’s expansion: Joint- Venture / Global acquisitions and Mergers / Oversea subsidiaries Outcome 2 3 Outcome 2 3 Topic 1: Explain the strategies which are employed by the Organization for Research and Development on a global basis Topic 2: Explain the decision making process for choice of production Unit and its global position Topic 3: Describe the criteria that affect the decision to alter goods for local markets Outcome 2 3 Topic 4: Examine pricing and distribution policies and the effect of logistics Topic 5: Explain the need for clear communication across the global market place to aid successful marketing of products Topic 1 Description of the process: (the most critical being; Screening and Testing) idea generation screening business analysis concept development product testing product launch managing the product cycle for global position Topic 2 the use of outsourcing for manufacture the use of contract manufacture sourcing components integrating manufacturing units moving materials between sites Topic 3 Local market criteria: customer expectations and taste disposable incomes technological standards safety and legal standards cultural, religious and social influences Geography factors Customer rights and interests Topic 4 Pricing and distribution policies and logistics Pricing influences: currency fluctuations gover