名校商务英语课件Unit 8-Intellecture property.pptVIP

Unit 8 Intellectual Property (IP)知识产权 What is IP? IP essentially consists of assets, both tangible and intangible, these assets are the products of innovation and creativity. Owner of property possess various types of rights.知识产品本质上包括革新和创新的有形资产和无形资产，知识产权的所有者拥有法律规的各种权利 The categories of IP most commonly recognized are trade secret, the patent, the copyright or right of authors, the trademark and industrial design and mask work（IC related） 被广泛认知的知识产权种类包括商业机密、专利、版权、商标、工业设计、(集成电路相关的)掩膜作品。 Trade secret商业机密 Patent 专利 In order for a patent to be issued, the invention had to be new and novel, and not reported or disclosed elsewhere in the world. This and other technical issues engendered a need for the protection of industrial property of 1883,commonly referred to as the Paris Convention为了发行专利，专利的发明必须在世界范围内是全新且未被报道或披露过。这些和其他技术问题造成了1883年保护工业产权的产生，就是我们通常所讲的巴黎公约。 The principal feature of the Paris Convention is “national treatment”, a phrase essential to virtually all international treaties and agreements. 巴黎公约的基本原则是“国民待遇”原则，这也是后来所有wto国际条约所必须遵循的基本原则。 This means that a member country must accord the same treatment to foreigners as it accords to its own nations 这就意味着会员国必须用同样的政策对待本国和外国 Trademarks 商标 A trademark is a word, logo, or design affixed to a product that denotes or identifies the source or origin of the product. It has evolved into an indication of quality and must be registered with an office normally maintained by the state in order to be protected.商标是附加于产品上用以识别产品来源或出处的一个词、标识或其他设计图案 A registered trademark remains valid for a period of ten years and may be renewed for one or more additional ten-year terms, as long as it is in continuous use, and continue to identify and distinguish the owner’s products or services. 注册商标10 年内有效，并且只要连续使用，可以继续申请1 年或另一个10年内继续有效，已持续区别于其他产品、服务。 The Paris Convention covers both patents and trademarks a feature of which----in addition to that of national treatment---is the guarantee to the owner of trademark rights in one country a right of