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* * Ip managers must have experienced (also in industry not only professors) open minded and and...... Let us see whom do we look for : Must be a dedicated person or office unless we deal with small structure Must be independent in playing his role, especially in the academia he should stay away from rivalry often occurring in academia environment Could be also assigned to to external consultant * Allow 10 minutes discussion on the topic .... In a minute we look at it together .................. * * Being IT, energy and few other, emerging technology, it may very much be the case that a certain understanding is required on top of Tech Transfer is an international issue so , even if often English is enough, a good knowledge of other language is useful. The negotiation issue associated with basic administrative issue and economical basic information are an important point in the “negotiator” characteristics. * Further aptitudes and skills… * The presenter can take additional questions now. * The presenter can use the following annex to refresh some basic information on I.P. Reported extensively in modules 1A,1B, 1C 2A, 2B, 2C * Please explain marketing importance of issues, legal implication for each class of soft IP. By Soft I.P. refers sometime to trade secrets, design, trademark which can also be protected with different procedure in contrast to “hard I.P.” referred to Patents. Remember the case Ferrari Vs. McLaren ? Stolen design and 100 Millions$ fine. GI is meant mainly for communities or specific territories and applies, for example, to agricultural product For example In the region of Friuli in Italy the famous Tokay wine can no more be called so due to its Hungarian origin and is now known as Friuli wine. * Other Soft I.P. Collective licensing, example: Sony obtains IP license from singer and grant license to a radio station being responsible to the singer. We have, up