MB(移动商务).pptVIP

Mobile Email Tracking Some representative companies: ExactTarget MobileStorm Pivotal Veracity Some of common methods of mobile tracking Text and Picture Message Tracking Mobile Web Tracking Mobile Email Tracking Application Tracking Loyalty Tracking Application Tracking Some representative companies: Flurry Google Analytics Omniture WebTrends Some of common methods of mobile tracking Text and Picture Message Tracking Mobile Web Tracking Mobile Email Tracking Application Tracking Loyalty Tracking Loyalty Tracking: Some representative companies: Unica Responsys Thank you! * * * 现代化、与时俱进的 * * 市场调研公司不仅可以深入了解人如何与移动设备进行互动，也可以了解人们如何与他人在现实生活中进行互动。比如人们经过的路线，逛的商店，或者他们在一个地方停留的日子。 * * * 基于你选择的网站类别，Google Analytics为你提供了和同类别网站的对比分析。 网站跳出率就是用户进入网站就离开的次数与进入网站总次数的比值，它是恒量一个网站用户体验的重要指标。 * 在2008年，它将移动分析软件添加到其SiteCatalyst平台，SiteCatalysts可以帮助你根据各种因素对访客进行细分 * * PPT制作:陈德美 Mobile targeting and tracking How to develop targeted marketing? Targeting Your Mobile Customers What is the primary reason why you do not access the Internet on your mobile? Targeting Your Mobile Customers-by demographic data Some reports: Age $ Gender - The best demographic you can reach with mobile marketing is men between 18 and 34 years old. 70% of iPhone users are male(2009). Females between 12 and 24 named their mobile phone as the most important piece of technology in their life. Income- mobile consumers with an annual household income of more than $100,000 tend to access business information three times more than those with an income of less than$100,000 per year. Mobile Users Accessing the Internet on Their Mobile Devices, by Age, Income and Gender Targeting Your Mobile Customers-by psychographic data Five types of mobile consumers: Up-to-date Social and curious Busy and productive Latest and greatest Just the basics More difficult to quantify in st