The_British_Media_(英国的媒体).ppt

Unit 9? The British Media Focal points 1. Popularity of the media? (媒体的受欢迎程度) 2. The quality press? (优质报章) 3. The Observer? 《观察家报》 4. The Times? 《泰晤士报》 5. The Guardian? 《卫报》 6. The Telegraph? 《电讯报》 7. The Financial Time《金融时报》 8. The tabloids?? (小报) 9. Television and radio?? (电视和无线电) 10. The British Broadcasting Corporation (BBC)?(英国广播公司) 11. The Independent Television Commission? (独立电视委员会) Division of media Popularity of the media The media is central to British leisure culture The degree of popularity of the media in UK: 1st : TV????? 2nd: newspaper??? ?3rd: radio The functions of the media provide entertainment; information about political and social issues; weather reports; carry advertising; education; provide a forum for people to write letters or phone in to express their views or seek advice; engendering a national culture It has one of the world’s oldest established newspaper industries; late 18th early 19th century Reasons: Britain began to industrialize The democratic franchise(选举权） was extended Literacy （识字）level rose The Observer (1791): the world’s oldest national paper The Times (1785): the UK’s oldest daily newspaper The power of the press Politics Watchdog（监督者） function: offer the electorate objective reports (the importance of free press to the functioning of parliamentary democracy) Business Inform potential customers about their products and services, so the advertising business was born Advertising Code (广告法规AC) In Britain, most advertising is carried in newspapers. All media must follow AC It makes sure that all advertisements are legal, decent, honest and truthful All advertisements should have a sense of responsibility for consumers and society All should respect the principles of fair competition. Advertising Standards Board (广告标准委员会） Controversial Benetton ad designs British newspaper culture is unusual(不常见的） in the extent to which class and educational differences are reflected in the newspapers people read The quality pre