学术英语(管理) Unit 3学术英语(管理) Unit 3.pptVIP

学术英语 管理 Corporate Strategies 3 Corporate Strategies Corporate strategies are vital for the success of a business, and different businesses have different strategies. Wal-Mart — a multinational retailer, Starbucks — a coffee chain store, and Facebook — a social networking service and website, for example, have very different strategies to ensure their respective success. There is, however, something common to all successful corporate strategies despite the seeming differences. You can find it out by yourself after reading the three stories in this unit. Unit 3Corporate Strategies Specialized vocabulary Text A Language building-up Match the words and phrases in Column A with the definitions in Column B g c b e f h d a i Unit 3Corporate Strategies Text A Language building-up Signpost language — Comparison and contrast Unit 3Corporate Strategies Text A Language building-up Signpost language — Comparison and contrast Complete the following sentences with the correct form of the words and expressions in the above box. There may be more than one correct answer. 1 Many consumers also lacked cars, and did not buy in large volumes __________ consumers in the United States __________. 2 After the hugs and kisses of the team-members, the award ceremony was, __________, cold and flat. 3 The festival has been a great success, __________ last year when it rained non-stop. 4 The cost of these planes is £3 million, _____________ the £2 million charged by their competitors. as did in contrast unlike as opposed to Unit 3Corporate Strategies Formal English Text A Language building-up The following sentences are selected from Text A. Replace the underlined formal words with less formal ones. change; attractive argued goods Unit 3Corporate Strategies Formal English Text A Language building-up The following s