NEW MEDIA培训讲解.pptVIP

By Blair LOGO My views of the new media trends Name : Blair(张玉) Number : 20090426132 Directory Driving factor for the development of new media Compensation and interaction between the media intensified The new media to promote the construction of New Mimicry environment Media integration to promote the development of new media NEW Media Means The new media is a form of media in the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, SMS, mobile TV, network, desktop Windows, digital television, digital cinema, touch and media. Compared to four in the traditional sense of the newspapers, outdoor, radio, television, media, new media is aptly called the fifth media. As Andreas Cruz said, the era of mass media is dead, personalized, participatory media is coming, which will profoundly change the entire media and the survival of society正如安德里亚斯克鲁斯所言，大众传媒的时代正在逝去，个性化的，参与式的媒体正在来临，这将深刻改变整个传媒以及我们生存的社会。 Driving factor for the development of new media TEC we can see that from the history of the development of media technology to promote the development of media , such as printing technology to promote the start of the mass media, wireless the number of clicks the birth of radio and television, digital information technology gave birth to the worldwide, such as CD-ROM, building TV and other new medium. 从媒介的发展史可以看出，技术是推动媒介的发展， 如印刷技术推动了大众传媒的起始，无线点击数催生了广播和电视， 信息数字技术使全球催生了诸如光盘，楼宇电视等新的媒介。 　随着生活方式的转变，人们的生活朝着简单，方便，和享受的方向发展。而对于媒体而言，需要满足不同的层次人的需求，就要产生更多新的样式的媒体。 With the lifestyle changes peoples lives toward the simple, convenient, and enjoy the direction of development. The media, need to meet the needs of different levels of people, it is necessary to generate more new style media. Management system Management reforms and adjustments, media practitioners and media innovation capacity strengthening, new media development with the development of new technologies The new media to promote the construction of New pseudo-envi