木门行业网络营销策略研究.docVIP

木门行业网络营销策略研究 木门行业网络营销策略研究 摘 要 互联网的快速发展，推动着人类进入网络经济时代，企业利用互联网有效地开展网络营销活动，寻找新的商机，己成为一种必然选择。电子商务已经走进木门行业的经营舞台。电子商务的出现，一方面改变了传统木门行业的运行模式，另一方面也有力地降低了交易成本，使木门行业运行效率得以提高。本论文将从木门行业发展现状、木门行业网络营销现状等出发，分析木门行业网络营销运营过程中遇到的各种问题以及现有的网络营销策略，提出未来木门行业网络营销策略实施方案。 关键词：木门；网络营销；营销策略；营销规划 ABSTRACT With the rapid development of the Internet, a new era called internet economic epoch has come. It is an inevitable choice that enterprises must use internet to implement marketing activities and find new opportunities.EC has come to wooden door industries. The appearance of EC on the one hand change the traditional operating mode of wooden door and on the other hand effectively low down the trading price and therefore make wooden door industries more efficient. This thesis analysis the problems that enterprises meet at the process of internet operating and strategies used now in internet marketing on the basis of wooden door’s prospect , current situation of wooden door as well as current situation of internet marketing of wooden door and then introduce the planning of future wooden industries about internet marketing. Key words: wooden door; Internet marketing; marketing strategy; marketing planning 目录 摘 要............................................................................................................................... I ABSTRACT................................................................................................................... II 前言................................................................................................................................ 4 （一）研究背景..................................................................................................... 4 1网络环境....................................................................................................... 4 2木门市场环境............................................................................................... 5 （二）研究意义和目的...................................................................