宏观调控下房屋地产营销分析---以合肥为例.docVIP

本科毕业论文（设计、创作） 题 目： 政府宏观调控下的房地产营销策略分析 —以合肥地区为例 学生姓名： 吴陈军 学号： 0906551 所在院系： 工商管理系 专业： 市场营销 入学时间： 2009 年 9 月 导师姓名： 职称/学位： 导师所在单位： 安徽三联学院工商管理系 完成时间： 2013 年 5 月 安徽三联学院教务处 制政府宏观调控下房地产营销策略分析 ——以合肥地区为例 摘要： 众所周知，房地产自市场化以来，房地产行业一直高收益的行业，一直是中国人投资的热门，它具有投资时间长，效益高，固定资产为实物，市场竞争不够充分等特点，他是一个高风险高收入的行业。近年来，房地产行业火爆，房价居高不下，房奴一词出现。针对这种情况，国家开始宏观调控房地产行业，国八条的推出，表明政府调控的决心，主要通过限制土地供应，新建保障房，提高首付比例，征收房产税等措施。抑制房地产过热发展，保障人民基本住房。因此，目前房地产市场出现低迷，成交量大幅下降，成交价格略有下降。不少房地产商出现资金断裂，迫切提高销售量回笼资金，保障公司基本运营。怎样将房子卖出去成为他们迫切愿望，因此房地产营销显得格外重要。本文通过追踪当前房地产业宏观形势，分析商业地产的发展现状及复杂性，研究房地产营销策略，为房地产营销提供借鉴。 关键词：房地产 市场营销 策略  Under the governments macro-control real estate marketing strategy analysis - Hefei City Abstract：As we all know, since the market-oriented, real estate, real estate industry has been high-yield industry, has been a popular investment by the Chinese people, it has a long time investment, high efficiency, fixed assets of the kind, the market competition is insufficient, he is a high-riskhigh-income industries. In recent years, the real estate industry is hot, high prices, house slaves term appear. This case, the state macro-control real estate industry, the introduction of eight countries, show that the determination of government regulation, mainly by limiting land supply, new security room, higher down payments, property tax and other measures. Suppress the overheated real estate development, and to protect peoples basic housing.Therefore, the real estate market in the doldrums, trading volume dropped significantly, the transaction price decreased slightly. Many real estate funds breaking the urgent return of funds to increase sales, and to protect the basic operations of the company. How to sell the house to become their urgent desire, real estate marke