电子商务英语论文E-commerce success criteria部分翻译.docxVIP

/Viola写在前面的话：这篇paper是国外著名编辑Ramakrishnan Ramanathan发表在Electronic Commerce Researc杂志上一个很精彩的文章。里面有很多是电子商务英语的专业词汇，涉及到很多专业性强的表达。尤其是商务英语，本人在这下面只翻译出了他的摘要和部分目录标题。作者简单介绍一下~Ramakrishnan RamanathanDirector at Business and Management Research Institute, University of BedfordshireLuton, United Kingdom教育系统目前就职Business and Management Research Institute, University of Bedfordshire,?University of Bedfordshire曾经就职Nottingham University Business School,?Sultan Qaboos University, Muscat教育背景Indian Insitute of Technolgy, Madras网站链接 1. 公司网站个人网站（/）文章涉及到很多难度级别较大的结构和专业词汇组合。所以翻译的不尽详处之地，还望海涵。若大家有不同的想法和想和本人交流一下的，可以联系邮箱，谢谢！（会写上摘要、参考文献，在最后面会附上原论文的所有，有兴趣的可以挑战一下哦）From ‘Electronic Commerce Research, June 2010,?Volume 10,?Issue 2,?pp 191-208’摘自“电子商务研究，2010年6月，第十卷，第二期，191-208页”E-commerce success criteria: determining?which?criteria count most电子商务成功准则：测定最有价值的指标Ramakrishnan RamanathanRamakrishnan RamanathanNottingham University Business School, Jubilee Campus, Wollaton Road, Nottingham, NG8 1BB, UK联系地址：英国NG8 1BB洛丁汉郡沃拉顿路，诺丁汉大学商学院大赦年校区。Abstract：We explore in this paper how performance of e-commerce websites in terms of various criteria influences customers’ intention to shop again in the same website.摘要：在这篇论文中我们探讨电子商务网站下各种指标的性能对客户在同一网站上重复购物的倾向有何影响。Our approach is based on an interesting use of statistical regression in the hotel literature that attempted to classify different cues in hotels as critical, satisfier, dissatisfier, etc.我们的方法是基于统计回归技术在酒店文献中的一种有趣用法，即尝试将酒店中不同的线索分类为起决定作用的、满意因子及不重要的等等。We use online ratings for 484 e-commerce websites for this study.在此项研究中，我们对484个电子商务网站做了在钱评级。Our study shows that “satisfaction with claims” is the single most important criterion valued as critical by online customers.研究表明“满意索赔”是最重要的一个指标，被线上客户认为是起决定性的指标“Comparative prices” and “Refunds/returns” are desirable criteria. “Management accessibility”, “Payment process” and “Privacy experience” are satisfiers while “on-time delivery” is a dissatisfier.“性价比”和“退款/退货”是令人满意的指标；“管理的可访问性”、“付款流程”、“必威体育官网网址性”是满意因子指标，而“准时