[工程科技]Volkswagen.pptVIP

Volkswagen Brief introduction Volkswagen (abbreviated VW) is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti( 布加迪 ), Lamborghini(兰博基尼 ), Porsche(保时捷 ), SEAT(西亚特) and ?koda(斯柯达 ) marques and the truck manufacturer Scania（斯堪尼亚公司（瑞典商用车制造商 ） . Volkswagen means peoples car in German, where it is pronounced [?f?lks?va?ɡ?n]. Its current tagline or slogan is Das Auto (in English The Car). Volkswagen has become a large international corporation from where it started and expanded to different worldwide markets and countries. The world headquarters of Volkswagen are located in its home country in Wolfsburg（沃尔夫斯堡（德国北部城市 ）,Germany. Volkswagen is currently Europe‘s largest automaker. For a long time, Volkswagen has had a market share over 20 percent。 大众简介 大众汽车的德文VolksWagenwerk，意为大众使用的汽车，标志中的VW为全称中头一个字母。标志象是由三个用中指和食指作出的“V”组成，表示大众公司及其产品必胜－必胜－必胜。大众汽车公司是一个在全世界许多国家都有生产厂的跨国汽车集团，名列世界十大汽车公司之一。 公司总部曾迁往柏林，现在仍设在沃尔夫斯堡。目前有雇员26．5万人，整个汽车集团产销能力在300万辆左右。 2008年7月24日，欧盟正式决定，批准德国保时捷汽车控股股份公司收购德国大众汽车集团。如果收购成功，合并公司将成为欧洲第一、世界前三的汽车企业。 区域控制 大众集团建立了一套覆盖以下4个区域的控制结构：欧洲/其余市场、北美市场、南美/南非市场和亚太市场。 在全球18个国家内拥有45间制造工厂 德国大众汽车的企业文化 大众汽车企业文化：尊重民主、自由 注重诚信、遵守法律 博爱、平等、勤俭、节制 以人为本，注重提高员工素质，开发人力资源 After overtaking Ford in 2008, Volkswagen is the third largest automaker in the world。 Worldwide, Volkswagen officially ranks as the 3rd largest manufacturer behind Toyota and GM as measured by OICA（国际汽车制造商协会 ） in 2009。 In 2010, Volkswagen, posted record sales of 6.29 million vehicles, with its global market share at 11.4%. Volkswagens core markets include Germany and China。 Volkswagen has aimed to double its US market share from 2% to 4% for the year 2014， and is aiming to become, sustainably, the world’s largest car maker by 2018。 Worldwide presence Volkswagen has factories in many parts of the world, manufacturing or assembling vehicles for local markets. Volkswagen has manufacturing or assembly plants in Germany, China,