中国人民大学大学商学院市场营销praxis案例分析PPT.pptxVIP

Mobile Language LearningPraxis Makes Perfect in China F5 Group 4Yuhan Peng, Huan Wang, Danying Huang, Shuo Huang Background information Customer Internet economy and high technology forced a new power called CEC. MT(Mobile Terminal) Social Tools and network Globalization and migration data explosion They will subvert current business mode. Purchase decision-making based on enough information and data analyses Personalized products, services and experience in need Stronger market domination and influence Marketing 3.0 New technology era Benefit of human society “Whole person” concept: body-mind-spirit Corporate core values Functions, emotions and spiritual demand SCENE Network Education Key findings of language education/training market Institution categories Language Skills Language groups Language levels Material formats Market Condition Profit from the Core by Utilizing the ChinesePod Strategy Go beyond the Core to strive for better performance Reach full potential in Core Business and strive for market leadership. Vertical Integration to Enhance Competitive Advantages in ChinesePod Business. Enhance Performance of Product Categories Punch Strategy: Leverage the New Systems, such as Google Andriod phone and Apple’s iPhone Strategy Optimize product mix / Move to proper language groups Western markets Steady growth of Chinese learning demand. Business Chinese to Oral/life-use Chinese Rapid increase of individual demands expected. Muiti-languages learning demands. Chinese market Chinese market now is still a “blue sea”. Huge potential market Underdevelopment in mobile learning More smartphone and WAP users. Muiti-languages learning demands. ChinesePod business to retain customers Other language groups to increase sales and gross margin. Gearing Mode ChinesePod Business Other Business Gearing Methods Membership/Promotion Critical Requirements of Gearing Mode: Be able to retain