微信信息传播与微信朋友圈传播研究分析概要.docx

PAGE \* MERGEFORMAT20 ? 必威体育官网网址类别? ???? 编 号? ? 毕 业 论 文 微信信息传播与微信朋友圈传播研究分析 学 院 新闻学院 专 业 网络与新媒体（媒体创意方向） 班 级 2013级 姓 名 刘罗军 指导教师 宫承波 中 国 传 媒 大 学 2016年 6 月 19 日  摘 要 随着移动互联网的飞速发展和智能手机的广泛应用，人们的注意力逐渐从PC 客户端转移到了手机客户端。用户期望通过 QQ、MSN、移动飞信、微信等即时通讯工具获得的不仅是信息的交流与互动，更希望这种信息的到达及互动能够更即时，更方便，更有效。微信在此背景下应运而生，一经推出就受到了市场良好的反馈，仅3年时间用户早已突破了6亿，发展势头不仅早已胜过仍以PC 客户端为主要平台的传统即时通讯软件，也超过了“米聊”、“飞信”等移动终端市场上的“前辈”。因此，对于微信的研究具有重要的现实意义。 本文旨在从传播学角度对微信这一迅速发展的即时通讯类软件进行研究，在梳理了微信兴起的背景及国内外发展现状后，对微信的特点进行了总结。本文还深入分析了已有的与微信相关的传播模式的特点，在借鉴已有传播模式基础上，结合微信自身的功能特点尝试构建出微信的传播模式，并对其传播模式进行了分析。 关键词：微信 即时通讯 传播模式 用户体验 ABSTRACT With the extensive application of the rapid development of mobile Internet and PDA phones, people’s attention shifted from the PC client side to the mobile client gradually. What the users expect to get is not only the exchange of information and interaction through QQ, MSN, mobile flying letters, “Wechat” and the other Instant Messaging, but also want it to be more immediate, more convenient and more effective. At this time, “wechat” comes, and it received good feedback from the market. Its users have already exceeded the 600 million within only three years, which has already overcome both the main platform of the traditional instant message software, and the mobile terminals such as “miliao” ,”flying letters” and other mobile devices on the market. Therefore, the study of “wechat” has important practical significance. This paper aims to study on “wechat” which develops rapidly as an instant Communications software from the perspective of communication. At first, I summarize up the background and development status at home and abroad, then we analyzed the features of “wechat”.At last we find the patterns of “wechat”, based on the previous mode of propagation and the features of “wechat”. From the micro-level，we found that it’s easy for the information to break off and relationship is important in the pattern. Key word: wechat； ins