商务英语谈判unit_1_Negotiation_Preparations教材教学课件.ppt

Unit 1 Negotiation Preparations Unit 1 Negotiation Preparations I. Warm Up Work in pairs with the following situation You are a clerk in a research firm, and now you are demonstrating your research report, which has included some of the preliminary findings, to your customer. He is very satisfied with what you have done. Then you discuss a plan for the next step. Unit 1 Negotiation Preparations II. Words and Expressions confidential: 秘密的，机密的 commitment: 承诺，保证，义务 implement: 实施，执行 profound: 深入的，深远的 knowledge: 了解 inspect: 调查 franchise: 特许专营权 entrust: 信赖，委托 discretionary: 随意的，可支配的 Unit 1 Negotiation Preparations III. Useful Sentences 1. Market research is actually an analysis of a specific market for a particular product. 2. We forecast that the market for this kind of product will decline rapidly in the next several years. 3. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. 4. We have to run the market test for two months. Unit 1 Negotiation Preparations 5. Im very pleased to be here to give a very brief overview of our marketing research. 6. The table demonstrates the various attitudes among different age groups to our beverage. 7. Our main purpose is to gather consumer attitude toward the new packaging. 8. The numbers we have show that 20% said they log on to the internet every night for at least two hours. 9. Who are the customers? What quantity and quality do they want? Unit 1 Negotiation Preparations 10. The firm under inquiry enjoys a high reputation in the business circles for their punctuality in meeting obligations. 11. As this is the case, we deem it rather advisable for you to refrain from having relations with that company. 12. As far as we know, they a