商务英语函电Unit_1_建立业务关系教材教学课件.ppt

Unit 1 Letters of Establishing Business Relations;?1-1 Objectives目标 ;1-2 Leading in导入? ;?1-3 Practical Reading实用阅读?New words and expressions;?1-4 Layout, Basic Structure, Main Points of Establishing Business Relations 建立业务关系格式、基本结构、要点?;The Basic Structure of Establishing Business Relations建立业务关系基本结构 Salutation Body 1) The source of information (how you learned of his company). 2) Brief introduction of your own company (the scope of your business and little “advertising” on your products or service). 3) The intention of writing the letters (to establish business relations). 4) Credit inquiry. 5) Provide catalogue, price list and samples. 6) Polite ending (expect to get the cooperation and early reply). 7) Complimentary close 8) Writer’s company name;The Main Point of Establishing Business Relations建立业务关系的要点 1) Express the way how you get the information of his company.We’ve come to know your name and address from the Commercial Counselor’s Office of the Chinese Embassy in London.我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址。By the courtesy of Mr. Black, we are given to understand the name and address of your firm.承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。Your firm has been introduced (recommended) to us by Maple Company.枫叶公司向我方介绍了贵公司。 2) Introduce your own company.Our lines are mainly arts and crafts. 我们经营的商品主要是工艺品。We have been in this line of business for more than twenty years.我们经营这类商品已有二十多年的历史了。We specialize in the export of Japanese Light Industrial Products and would like to trade with you in this line.鉴于我方专营日本轻工业产品出口业务，我方愿与贵方在这方面开展贸易。;3) Express the desire to establish business relations.We are willing to enter into business relations with your firm.我们愿意与贵公司建立业务关系。We express our desire to establish business relations with your firm.我们愿和贵公司建立业务关系。We shall be glad to enter into business relations with you.我们很乐意同贵公司建立业务关系。We now avail ourselves of this opportunity to write to you with a view to entering into business relations with you.现在我们借此机会致函贵公司，希望和贵公司建立业务关系。We are now