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HBR CASE S TUDY AND C OMMENTARY Should he stay or When the Longtime should he go? Star Fades T he experts respond. by Jimmy Guterman • Reprint R1009M The music business has changed radically. Can an employee who’s been an industry legend keep up? HBR CASE S TUDY When the Longtime Star Fades by Jimmy Guterman “And then there’s the time the Rolling Stones Powerful on top: The company had outsold left me behind at a truck stop outside Amarillo.” all its competitors for eight straight years in D. It never took Bob Antice long to grab a the 1980s. And when he wasn’t finding new E V crowd. Thirty-six years into his career at Pow- ways to sell records, Bob was discovering per- R E S E erful Entertainment, he was a legend in the re- formers that the label’s talent-and-repertoire R S T cording industry, the most successful salesman staff had somehow missed (though back in H G I R in the company’s history, friend and mentor to 1981 no one had listened when he suggested L L A . generation