stick to the core or go for more精选.pdfVIP

HBR CAS E S T UD Y A ND C OM M E NT ARY Should Advaark Stick to the Core—or stick to its core competence? Go for More? Four commentators offer expert advice. by Thomas J. Waite • Reprint R0202A Advaark achieved phenomenal success selling one service very well. But now customers are asking for more, creating a strategic dilemma that could tear the company apart. HBR CAS E S T UD Y Stick to the Core—or Go for More? by Thomas J. Waite . D E “Cut!” Spike Sanchez stomped toward the “Or maybe you should just do what I say,” V R E S stage, his arms waving the music to a stop. Sanchez shot back. “Then we might have some E R S Wearing black from head to toe, sporting dark hope of airing this 30-second spot before your T H G I glasses, and sweating under the heat of the 15 minutes of fame are up!” He turned abruptly, R L L lights, he was losing his patience. A highly re-