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The Global VillageLaura Mitchell Marshal McLuhan 1950 No internet No cell phones Consider, how did people communicate and send messages? Was it still possible to know of events happening in other parts of the world? 1956 In 1956, television brought the moving picture into peoples homes. The uptake of television was enthusiastic and by the end of the decade it was estimated that over two-thirds of families in Sydney and Melbourne owned a television set. What impact do you think television had on communication? Television transmitted ideas into Australia faster than ever before. Australias awareness and experience of the rest of the world changed rapidly. Television exposed people to other cultures and world views and provided information that would play a major role in shaping popular public opinion. A Timeline of Technology An illustration of how Technology has evolved the way we communicate in class. /watch?v=UFwWWsz_X9s Marshal McLuhan Herbert Marshall McLuhan, (July 21, 1911 – December 31, 1980) was a Canadian philosopher of communication theory and a public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented. Although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the internet, however, there was renewed interest in his work and perspective. The Global Village Today, the term Global Village can be used to describe the Internet and World Wide Web. On the Internet, physical distance is even less of a hindrance to the real-time communicative activities of people, and therefore social spheres are greatl