电子商务对企业竞争力的影响—毕业论文精选.docxVIP

学 年 论 文 电子商务对企业竞争力的影响摘要本文分析了电子商务的特点和竞争优势，指出了电子商务将对企业造成五个方面的影响和变革，指出了为了提高企业竞争力发展电子商务的策略。电子商务的竞争优势，电子商务做为新的商务形式极大提高了传统商务活动的效益和效率，与传统商务活动相比，它具有下列竞争优势：降低交易成本。首先，通过网络营销活动企业可以提高营销效率和降低促销费用；其次，电子商务可以降低采购成本，因为借助Internet企业可以在全球市场寻求最优惠价格的供应商，而且通过与供应商信息共事可减少中间环节由于信息不准确带来的损失。减少库存。企业为应付变化莫测的市场需求，不得不保持一定库存产品和原材料。产生库存的根本原因是信息不畅，以信息技术为基础的电子商务则可以改变企业决策中信息不确切和不及时问题。电子商务的发展必将逐渐打破企业行业界限，使不同的企业面对相同的市场，处于相同的平等的竞争条件。市场将成为一个复杂、多变的竞争体系。企业如何利用电子商务提升自身竞争力，是企业生存和发展的关键。本文将从管理方法、思想认识、人才培养、业务流程的重组再造等方面对企业利用电子商务提升竞争力做一些有益的探索和分析。关键词：电子商务、企业竞争力、竞争优势、降低成本、减少库存AbstractThis paper analyses the characteristics of electronic commerce and competitive advantage, and points out the electronic commerce will result in five aspects of the enterprise and the influence of the change, points out the development of electronic commerce strategy in order to improve enterprise competitiveness. The competitive advantage of electronic commerce, electronic commerce as a new form of business greatly improve the effectiveness and efficiency of traditional business activities, compared with the traditional business activities, it has the following competitive advantages: reducing transaction costs. First of all, through the network marketing enterprise can improve the marketing efficiency and reduce the promotion cost; Second, e-commerce can reduce the purchasing cost, because with the help of the Internet companies can seek the most preferential price of suppliers in the global market, and by working with supplier information can reduce the intermediate links because of the loss caused by inaccurate information. Reduce the inventory. To cope with the vagaries of the market demand, companies had to maintain a certain inventory products and raw materials. Poor is the root cause of the inventory information, on the basis of the information technology of the electronic commerce enterprise decision-making information can change not exactly and timely.The development of electronic commerce will gradually break the enterprise