商概chapter+1.pptVIP

Chapter 1 The Business Environment 1. The external environments of business 2. Economic systems 3. The Economics of Market Systems 4. Economic Indicators 1. The external environments of business Business: organizations that provide goods or services to earn profits. Profit: difference between a business’s revenues and its expenses; external environment:everything outside an organization’s boundaries that might affect it,including : 1. The external environments of business domestic business environment: customers,suppliers, and competitors; Global business environment: international trade agreements, international economic conditions, and political unrest etc. 1. The external environments of business Technological environment: human knowledge, work methods, physical equipment, electronics and telecomunications, and processing systems. Political-legal environment: including advertising practices, safety, health considerations, and acceptable standards of business conduct. 1. The external environments of business Sociocultural environment: customs, mores, values, and demographic characteristics of the society. Economic environment: whether an economy is doing well or not. If many people in an economy are looking for jobs, as was the case in 2009, a firm may be able to pay less and offer fewer benefits. 2. Economic systems Economic system: a nation’s system for allocating its resources among its citizens, both including individuals and organizations. 2. Economic systems Factors of Production: Labor, or human resources, includes the physical and intellectual contributions people make to a business while engaged in economic production. 2. Economic systems Factors of Production: Capital, the financial resources needed to start a business, operate it, and keep it growing. Personal savings, loans, stocks, etc. 2. Economic systems Factors of Production: Enterprenueurs, a person who accepts the risks and opportunities involved in creating and