茶吧创业策划方案资料.doc

, 创业团队策划书 目录 公司描述··································· 公司理念··································· 公司简介··································· 公司结构··································· 场地及设施································· 产品介绍··································· 一、产品种类及价格······························ 二、产品功效···································· 市场分析··································· STP分析··································· SWOT分析·································· 竞争分析··································· 一、目标市场及市场容量·························· 二、竞争对手及主要的优劣势······················ 三、本店相当于竞争对手的优劣势·················· 营销策略··································· 产品策略··································· 定价策略··································· 促销策略··································· 财务······································· 一、资金来源···································· 二、效益分析···································· 风险及规避································· 一、相关风险 1、 茶类 传统茶： 碧螺春 苦丁茶 龙井 普洱茶 铁观音 乌龙茶 武夷岩茶 阳羡雪芽 价格/500ml 24.00 18.00 20.00 18.00 22.00 32.00 40.00 25.00 蜂蜜柚子茶 蜜炼芦荟茶 蜜炼红枣茶 蜜炼桂圆茶 5.00 5.00 5.00 5.00 2、花茶 茉莉花茶 菊花茶 玫瑰花茶 瘦腿三草茶 玉兰花茶 桂花花茶 珠兰花茶 薄荷茶 玫瑰普洱茶 金银花茶 大麦茶 枸杞茶 百合花茶 桃花茶 价格/杯 8.00 8.00 8.00 7.00 6.00 10.00 8.00 6.00 6.00 8.00 4.00 8.00 8.0 10.0 3、浓意奶茶： 草莓奶茶　 芒果奶茶 香芋奶茶　 椰香奶茶 柳橙奶茶　 咖啡奶茶 木瓜奶茶　 朱古力奶茶 ４／５ ４／５ ４／５ ４／５ ４／５ ４／５ ４／５ ４／５ 布丁 红豆 Q果 加1元 4、水果 水果拼盘 20元/盘 水果沙拉 9/12/15 小/中/大 水果捞 8元/杯 水果拼盘（水果捞）套餐(必选3种,自选2种): 香蕉+苹果+草莓 苹果+西瓜+菠萝 橙子+西瓜+樱桃 自选水果：香蕉、苹果、草莓、橙子、哈密瓜、西瓜、菠萝、樱桃、圣女果、火龙果 5、甜点 休闲小吃（均为市价） 冰淇淋 干果：花生 瓜子 膨化食品：薯片 虾条 雪饼 糖果，蜜饯：奶糖 果脯 话梅 二、产品资料 1、花茶： 茉莉花茶：调整贺尔蒙分泌、舒缓紧张、有效减肥、美容减肥、治疗腹痛、润肠，喝茉莉花茶可以安定情绪，并且具有解除忧郁、振奋精神的功效 玫瑰花茶：它清火润喉，具有消斑，除皱，养颜之功效，是花中之王，气味芬芳，带给人愉悦的感受，可调理忧郁的情绪，增加活力。 菊花茶：清胆热、退肝火、明目、治头痛、感冒、去疔疮。 柠檬草：具有化痰止咳、理气开胃、治咳喘、腹胀、止泻、祛暑、安胎、滋阴养血、治高血压、头晕等的功效具有滋阴补肾、调解内分泌、保肝、养胃、排毒养颜止咳化痰、养生润肺之功效 市场分析 STP分析 S（市场细分）：健康生活已成为当今社会的主题。然而茶是广泛消费群众在饮料方面的首选主打产品。饮茶将不仅仅是提神解渴，而且还有保健、预防疾病、欣赏等作用。由于生活节奏