自律依据Self-regulatorybasis.PDF

___________________________________________________________________________ 2014/SOM3/CTI/WKSP/003 Present Situation and Development of the Advertising Industry Self-Regulatory in China Submitted by: China APEC Advertising Standards Forum and Mentoring Workshop Beijing, China 8-9 August 2014 9/8/2014 中国广告行业自律的 现状与发展 Present situation and development of the advertising industry self-regulatory in China 张翔 ZHANG XIANG 国家广告研究院副院长 Vice president of National Advertising Research Institute 2014.8.8 从本质上讲，广告行业自律是一种自我管理活动，明显区别于来自政府的强 制性管理和来自大众的社会监督，有着自身的独有特色。 In essence, the advertising industry self-regulatory is a kind of self management activities, obvious difference in the mandatory management from the government and from the public and social supervision, has its own unique characteristics. 1 9/8/2014 广告监督管理与广告行业自律的特性比较 Comparison of characteristics between advertising industry self-regulatory and the supervision and management of advertising 广告监督管理 广告行业自律 The supervision and Advertising industry self- management of advertising regulatory 刚性Rigidity 灵活性Flexibility 强制性Mandatory 自愿性Voluntary 被动性Passivity