【2018年必威体育精装版整理】当前消费者购房广告心理研究毕业论文.docVIP

当前消费者购房广告心理研究 摘 要 目前我国房地产行业正处于高速发展中，消费者对其关注度持续上升，房地产营销成为地产开发中的重要环节，它对提高房地产开发经营的经济效益，社会效益和环境效益等方面都起着重要的作用，尤其对整个房地产行业而言具有极其重要的现实意义。传统的房地产营销理念营销活动简单地理解为将推销出去，但随着时代的变化，房地产市场已开始买方市场。因此，房地产营销只有围绕消费者展开，才能使营销发挥作用，取得效益在消费者信息中最为重要的就是消费者心理方面的信息Todays consumers purchase advertising psychological research Author:Min Ning Tutor:Shuailiang Xiong Abstract At present, Chinas real estate industry is in rapid development, consumer awareness continues to rise, real estate marketing real estate become an important link in the development, increasing economic benefit of real estate development and management, social and environmental benefits have played an important role in such areas, particularly for the real estate industry as a whole is extremely important practical significance. Marketing activities traditional real estate marketing idea is simply interpreted as a product to sell, but with the changing times, the real estate market has entered a buyers market. Therefore, real estate marketing only to focus on consumers, to make marketing work, access to benefits, is the most important consumer information consumer information about psychological, but there is a big factor in prompting consumers to buy. This article is against this background, for current consumption to purchase advertising psychology are studied. First from my now of property business to real estate advertising promotion of a a case leads industry marketing status, thereby description consumers buyers psychological in real estate marketing in the of application of extensive, and importance; again introduced consumers advertising psychological and the using; next respectively for example description real estate marketing all stage to consumers advertising psychological of using; last came research of conclusions, is only to in-depth research consumers consumption psychological, planning out