[管理学]创业管理讲义MBA高端课程.ppt

联想前董事会主席柳传志谈学习 Seven Habits of Highly Effective People( Covey ,1989 ) Be ———— Begin with the end in mind Put first things first Think win-win Seek to understand and then to be understood Synergize Sharpen the saw 期望：千里马不需鞭策 弘扬积极向上的学习精神 按时到课，积极参与 自觉自律，不开小差 Entrepreneurship “…the ability to create and build something from practically nothing. It is initiating, doing, achieving, and building an enterprise or organization rather than just watching, analyzing or describing one” -Timmons 1994, p.1 Perhaps the Best Working Definition “The pursuit of opportunity beyond the resources you currently control” -Professor Howard Stevenson (Harvard Business School .1997) 创业概念：Entrepreneurship （“隆氏定义”）创业各有千秋，发财自有门道（2-1） （“隆氏定义”）创业各有千秋，发财自有门道（2-2） “创业”的国际权威定义：GEM背景简介 Definition of Entrepreneurship by GEM “创业”的国际权威定义（GEM） Innovation Entrepreneurial Action: Not Just for New Economy and Start-ups Entrepreneurship: in Big Companies 老牌企业须创新业 Why Entrepreneurship Now? Relationship between Entrepreneurship and Economy Entrepreneurship: A Key to the World and Your Life 一书荐读 值得深思 时势、英雄，创业造 Today’s Entrepreneurs Driving the Growth Story 亚洲动态（以印韩为例） 中国经济快速发展的“三驾马车” 政府宏观性投资拉动 大众消费拉动 各个阶层在各行各业的创业推动 （不只是金钱性投资或经济因素在起作用，精神因素的力量也巨大。“知识经济时代”人力资本等要素能起的作用将越来越大，有时甚至是决定性要素） 两大基本抉择：职业/事业 高职高薪打工者：天涯何处是归宿？ 高职高薪打工者：驾驭命运是归宿！！！ 培养企业家式的管理才能 创业教育并非专指激发学员开展个体创业活动， 而是培养学员 Entrepreneurs Anyone can be an entrepreneur at any time of ones life. Benefits of Being an Entrepreneur How Does One Become an Entrepreneur? Entrepreneurship Starts with -------------- Push Factors (necessity) of Entrepreneurship Pull Factors (opportunity) of Entrepreneurship 西方经济学名家论谈“企业家” 西方经济学名家论谈“企业家” Views of Entrepreneurs Views of Entrepreneurs Entrepreneur Entrepreneurs What is an Entrepreneur? Entrepreneurship does not have to be high risk!! Entrepreneurs don’t take risk. They manage risk. Entrepreneurs Views of Entrepreneurship Factors in Entrepreneurial Success: Characteristics of Entrepr