[管理学]Ch17.ppt

Questions What are the responsibilities of store managers? What can store managers do to increase productivity and reduce costs? How can store managers reduce inventory losses due to employee theft and shoplifting? Store Manager’s Responsibility Increase Productivity A. Managing Store Employees B. Controlling Cost 08/21/97 * * Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 1998 08/01/97 * * SECTION FOUR STORE MANAGEMENT The McGraw-Hill Companies, Inc., 1998 Chapter 17 Managing the Store Irwin/McGraw-Hill Levy/Weitz: Retailing Management, 3/e Employee Real estate TM 17-2 Responsibilities of Store ManagersUndertaken by Store Managers Managing Store Employees (Chapter 17) Recruiting selecting Socializing training Motivating Evaluating providing constructive feedback Rewarding compensating Controlling Costs (Chapter 17) Increasing labor and productivity Reducing maintenance energy costs Reducing inventory losses Managing Merchandise Displaying merchandise maintaining visual standards (Chapter 18)  Working with buyers Suggesting new merchandise Buying merchandise Planning managing special events Marking down merchandise Providing Customer Service (Chapters 19 )  John TM 17-3 Steps in the Employee Management Process 1. Recruit select employees 2. Socialize train new employees 3. Motivate manage employees to achieve store performance goals 4. Evaluate employee performance provide feedback 5. Compensate reward employees TM 17-4 Recruiting and Selecting Employees Job analysis Job description Locating prospects Screening applicants Application form, references, testing Selecting applicants Interviewing candidates TM 17-5 Socializing and Training Employees Orientation program Training Where, when, what TM 17-6 Motivating and Managing Employees Leadership Task and group maintenance management Participate and authoritarian Motivation Setting goals and quotas Maintaining morale TM 17-7 Evaluating